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BrandIntelligent Commerce · Identity system v2.0
A bold, forward-leaning A in a warm orange-to-yellow gradient, followed by charcoal lettering whose two i's carry the same sunlit dots. The gradient is where the whole palette comes from; the charcoal sets every neutral.
01The mark
The A
A forward-leaning A cut from a single stroke, its counter opening like a doorway. It works on its own wherever space is square: favicon, app icon, badges.
The gradient
Orange #FF9B2B through amber #FFA624 to yellow #FDD207. Amber is the brand colour across the site — used as a signal, never as a paint.
The lettering
Charcoal #282828 on light surfaces, near-white on dark. Every neutral on Ayiin is this charcoal, warmed a touch.
Two dots
The i's carry the gradient too, so the A and the dots read as one idea: warmth where it matters, calm everywhere else.
02Logo system
03On dark
On graphite the lettering turns near-white and the gradient stays exactly as it is — the footer, business panels and dark sections are the same brand, not a second one.
04Colour
Everything comes from the logo: charcoal lettering and a sunlit amber. Amber is a signal, not a paint — the system stays elegant with it removed.
Porcelain
Primary surface — the logo's white, warmed a touch
Pure White
Cards, product stages, inputs, modals
Charcoal Ink
Type, primary actions, selected states
Graphite
Dark sections — the logo's own lettering colour
Ayiin Amber
The one CTA, live and verified signals, selection
Deep Amber
Amber for text and icons on light surfaces
Logo gradient
Reserved for the mark and for things that fill up
Soft
Quiet fills, tracks, dividers
05Typography
Display · Funnel Display 400, −4.5% tracking
Doubt less.
Editorial scale. Weight through size, not bold.
Interface · Geist
Aurel ANC Over-Ear Headphones
Readable product titles, calm metadata.
Data · Geist Mono, tabular
$1,249.00 · 99.1% · AY-KOV-1028
Prices, SKUs and scores line up.
06Signature elements
The signal dot
Arrives tomorrow · 214 in stock
A ringed amber point marks anything live and verified: delivery, deals, trust.
Inline image capsules
See 
Product imagery set into display type — editorial, never decorative.
Numbered chapters
03Honest pricing
Every section is a chapter with an index. The page reads like a well-made magazine.
Clarity rows
Studio renders
One softbox, one window, one sweep. Every product, every seller, photographed on the same honest stage.
Motion
Cinematic but restrained. Nothing loops except live data. Reduced-motion is honoured everywhere.
07Voice
